精品咖啡行业中的体验鸿沟

Published on 2022-12-29 21:34

一条鸿沟?

如君所见,中国的精品咖啡行业正在蓬勃发展。有一个明显的特征:星巴克臻选店的数量越来越多(我认为星巴克臻选店完全有资格被称为精品咖啡馆,尽管有很多人会不同意)。还有一个指征:在上海中心区域,Manner连锁店(源自上海当地一家以低价提供高质量咖啡的迷你咖啡馆)的密度正在迅速上升,你一定可以在 15 分钟的通勤范围内找到一家。处于更加前沿的独立咖啡馆也是如此,如雨后春笋般涌现。在不断的更迭中,已经沉淀下很多很棒的小馆。在超市里,与咖啡相关的商品占据的货架空间比以往任何时候都大,其中近一半都是咖啡冻干粉。据说冻干粉可以更好地保存咖啡风味。速食咖啡也在朝着“精品”迈进。

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Some Thoughts on the Specialty Coffee Industry

Published on 2021-07-01 22:55

A Gap

As you can LITERALLY see, the specialty coffee industry is booming in China. There are more and more Starbucks Reserve shops (one may call a Starbucks R a specialty coffee shop, I think) here and there. In downtown Shanghai, the density of Manner Coffee shops (originated from a dainty local cafe) is so rapidly increasing that you can reach any of them within 15 minutes. So is the density of independent coffee shops, springing up like mushrooms. In supermarkets or grocery stores, coffee related goods occupied more shelf-space than ever before significantly. And nearly half of them is freeze dried instant single-origin coffee (it is said flavor-preserving).

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最后4天

Published on 2021-01-26 00:29

我在火车上,写这次试验最后4天的体验与感想。这几次的写作,我都是用纸片,简单的几笔,快速地记录当下的事件和感情。找到空闲,用编辑软件“润色”成大家能看懂的文章。前些天正准备写这“最后的4天”,可论文也进展到了一个瓶颈。忙于论文,没有成文。后来又赶上上海疫情再起,忙着打理事务、收拾行囊、做核酸检测,赶在春运潮前回老家。就这样,终于拖到了火车上。

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第四个4天

Published on 2021-01-15 12:10

13/16

在家里码字的一天,没有什么可表的“惊奇”(wonders)。

我从现象学中借用了“惊奇”这一词,我觉得我需要给它一点解释,因为这次实验就全部关乎于“惊奇”。

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第三个4天

Published on 2021-01-07 14:58

9/12

昨晚开车经过一片工地,正巧赶上什么机器向外喷洒污水,整个车被“银装素裹”。污泥几乎完全盖住了车的表面,多次引来路人的注目。祸不单行,轮胎还扎进一根钉子。所以今天一早的第一件事就是去修车、洗车。

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